Selling products and services successfully is totally dependent on how the product or service —the brand— is perceived. Everything about the brand sends a message and creates an impression.
Golden Spiral is an integrated marketing agency focused on meeting the unique needs of B2B companies in the technology arena. Established in 2011, the company excels at translating complex tech-driven offerings into market-focused solutions that speak to buyers' real needs.
In a recent Harvard Business Review article, research identifies seven key characteristics that make a task "procrastination-worthy." Learn how to combat these productivity-blockers and watch your work ethic soar.
The Gig Economy is growing, quickly. Many employees that once worked full-time jobs have opted out for a more independent and fluid role in today's contract workforce. Gig work is on the rise, and this blog discusses the challenges associated with managing contract workers as opposed to full-time employees.