Gary Szenderski

Gary Szenderski is a branding specialist, internationally acclaimed as an expert on the subject. Mr. Szenderski frequently speaks and writes on the topic of emerging brands and companies in transition. In addition, Gary is a published author, often quoted marketing expert, public speaker and teaches marketing and branding at the University of California in Irvine. You can email Gary at garys@szen.us.

Recent Posts

Networking Icebreakers

There has definitely been a trend over the last decade to use distributed teams as part of most professional services companies’ project delivery systems. Technology has enabled seamless interactive and collaborative communications, which makes working remote extremely easy, both for the company but also the employee or contractor. And just as this has become an accepted model for marketing and professional services firms, it has also spawned a number of new networking venues. It appears...

Keeping Good Employees

In the professional services world, it’s all about your people. Your clients pay for their knowledge, experience and wisdom. Your people are definitely not a commodity. They are the defining forces of your brand, and each individual adds to the collective image of your firm. To keep your team engaged means having a thriving culture that supports who they are and allows them to grow and succeed. Yet, even if the culture is considered “great” people still leave. In this article we’ll explore...

Timing is Everything: Keys to Successful Marketing Performance Measurement

When the customer is ready, the message will appear, or maybe it “should” appear. So says a recent research study prepared by Bain and Company. They interviewed 1700 marketing executives globally in both consumer and business-to-business industries. The goal of the research was to determine what the leaders were doing that the laggards were not. The answer is simply a matter of timing.Time for a Change

Digital Transformation Meets Generation Z

“At its most fundamental level, digital transformation is about the ability of organizations—and their leaders and employees—to adapt to the rapid changes created by evolving digital technologies,” explains Gerald C. Kane, professor of information systems at the Carroll School of Management at Boston College. “The challenge is that the gap between what is possible technologically and what companies are actually doing is growing wider,” says Kane. Can a new generation that is truly a...

The Changing Landscape of Work

The office of the future will not be totally automated, nor will it be filled with millennials. The trends that we’ll discuss in this review suggest that the nature of how work gets done in the future is, in many ways, still unknown. What is known is that it’s changing, and the new worker of the future will have more tools than ever and will be more comfortable using them. Additionally, the environment for the office worker of the future will be mixed, and research suggests there are fast...

The Connection Between Wellbeing and Workplace Performance

As a student and advocate for positive change, I’ve reviewed a great deal of research that points to the fallout and heavy toll that change can bring. The one word that most often gets blamed for the negative impact is stress. More specifically, work related stress. Eastern Kentucky University (EKU) has compiled an article that can attest to the widespread challenges that stress creates in the workplace. From their website they quote the CDC:

Change Management Scorecard

This is the third installment of our series on managing change in today’s networked economy. We started with a focus on professional services and the transformation taking place in that sector as markets and competition all seem to be moving faster than ever before, indicating the need to keep up with the speed of change. The cost of not keeping up with these changes or not initiating the right new system to manage change can cripple a company. This is especially true and obvious for...

Change Management Needs a Change

There is nothing more predictable than change. It is, as they say, the one constant in the universe. However, the volumes of analysis and research on the subject of change only provide a peek at how change may impact our individual business. In other words, there is no magic wand solution for managing change that works predictably for everybody. Where would the fun in that be?

Change Management and the Transformation of Professional Services Organizations

We’re in the age of both digital disruption and radical innovation, which can cause many professional services firms to cringe at the implications. Why? Because how these firms adapt to change determines their success. Adapting alone to simply fit in with a trend, however, will not be sufficient for this next wave of global technological disruption. So what kinds of changes can be expected? For professional services firms there are two to consider.

Digital Disruption's Impact on Leadership

What elements create the effective leadership skills that are critical to managing digital disruption? Research from IMD suggests that certain leaders are equipped to thrive amidst today’s digital transformations. They possess certain skill sets and sensitivity to their team's and customers' needs and exhibit behaviors that exemplify the nature of Agile leadership: From IMD: “The research revealed that leadership effectiveness in disruptive environments shared many of the same...

Why Collaboration Doesn't Always Work

We live in a networked economy where connections are currency and collaboration and teamwork have become the fundamental tools for today’s knowledge-based professional services firms. The success and rise of the collaborative economy underscores just how critical it is to be able to form and join highly productive teams. “The best team wins” has never been more true, and with digital disruption sitting on our doorstep, we’re collectively poised to move toward the future of work where all of...

The Essentials to Leadership

Being in a leadership role can be a challenge. This blog post will provide tips on how to move from the "weeds of management" to the "light of leadership."

The Seven Most Popular Business Books Today

There are so many business books out there it's hard to choose just one.  Right now, I’m looking for the next  book to read and and did a search on Google for the "Best Business Books of 2017" to see what the best options are. This is what I found.

Organizational Change is Only as Difficult as You Make it

Since the very early days of understanding organizational change, experts have concluded that 70% of the companies attempting organizational change will not achieve their desired goal. That is, they fail.

The Eight Tough Questions to Ask About Your Company's Strategy

One thing about the New Year that we can be sure of is that there will be change. The marketplace, where we work, our own personal goals, and resolutions can put us in a state of flux and unknown.