Gary Szenderski

Gary Szenderski is an author, speaker, teacher and branding specialist, internationally acclaimed as an expert on the subject. Szenderski is an award-winning writer, author of the Book of Szen, often quoted marketing expert, and recipient of the Distinguished Instructor Award from the University of California in Irvine where he teaches branding.

Recent Posts

GRASP: Five Steps to Present a Compelling Argument

I have spent a number of years working in marketing, strategic planning, and branding and I’ve observed just how critical it is to be able to present one’s point of view and get people to “buy in.”

Brand-Aid: Crafting a Personal Brand Strategy

Selling products and services successfully is totally dependent on how the product or service —the brand— is perceived. Everything about the brand sends a message and creates an impression.

The Essence of Leadership: Five Things to Learn by Teaching Others

Working and existing for many years as a consumer, marketing professional, teacher and writer, I’ve come to the obvious conclusion that I don’t know it all. 

Short Quiz: What Makes Us Happy at Work?

When it comes to the subject of happiness, I’m a willing listener and life-long learner. That’s because happiness is often very elusive for people, especially when it comes to being happy at their job.  

The "Wait" Problem Solved: Five Steps to Reduce Procrastination

In a recent Harvard Business Review article, research identifies seven key characteristics that make a task "procrastination-worthy." Learn how to combat these productivity-blockers and watch your work ethic soar.

Understanding the Relationship Between Company Culture and Brand

In a recent Harvard Business Review article, Denise Lee Yohn discusses the challenges organizations face when trying to establish a brand that is in line with an audience's needs and wants. This blog explores what steps can be taken to ensure your culture, brand, and audience are all in sync. 

Movement Marketing: How to Start a Brand Revolution

Deloitte wanted to understand how brands could create a movement. They interviewed seasoned marketing professionals and reviewed all of the published materials on the subject. The entire article is here.

Company Vision: What You See is What You Get

There is a variable that exists in every business venture, but is often misunderstood or overlooked completely - a component that when activated and integrated into a strategic plan produces not only corporate alignment but often a singular competitive edge and point of difference. It's the Vision.

The Importance of Culture in Growing Organizations: Part 2

Last time we looked at  company culture, we discussed how leaders have a direct impact on their organizations. This time, we’ll review other factors that influence how a company’s tribe will perform.

The Importance of Culture in Growing Organizations

A major challenge for most growing organizations involves establishing a healthy and positive company culture. It is extremely difficult to get the entire organization on the same page — learn how to overcome this collaborative challenge with the tips below. 

The Future of Leadership: The Trends You Can't Ignore

Deloitte University Press has recently released their fifth annual report on Global Human Capital TrendsA few weeks ago we unpacked trend number one, this week we’ll focus on what kinds of leaders are for the future of work. 

How the Road to Success is Changing for Professional Services Organizations

Deloitte University Press has recently released their fifth annual report on Global Human Capital Trends. In this article, we summarize key findings from the first of ten emerging trends presented in the Deloitte report. 

Project Management, The Hollywood Model & Flash Organizations

Project management challenges exist across a number of industries, business models, and circumstances. In today's economy, most business leaders need to be aware of project management best practices— chances are, they will come across a complex project within their own organization that requires PM expertise. 

Five Love Languages and Other Frameworks to Empower Yourself

“Greatness belongs to those who have mastered their internal world.” — Brendon Burchard

This is one of my favorite quotes from Brendon Burchard’s Motivation Manifesto. In the quote, Burchard’s point is that greatness comes from within. You need to understand yourself before you can contribute anything truly wonderful to the world.

TED Talks Leadership: 5 Videos You Need to Know

TED Talks leadership videos do more than stir your curiosity. They’ve become a go-to for the leading ideas on where our world is heading. With thousands of videos to pore through, I wanted to offer you the 5 TED Talks I recommend to business leaders across the country.