Gary Szenderski

Gary Szenderski is an author, speaker, teacher and branding specialist, internationally acclaimed as an expert on the subject. Szenderski is an award-winning writer, author of the Book of Szen, often quoted marketing expert, and recipient of the Distinguished Instructor Award from the University of California in Irvine where he teaches branding.

Recent Posts

Change Management Needs a Change

There is nothing more predictable than change. It is, as they say, the one constant in the universe. However, the volumes of analysis and research on the subject of change only provide a peek at how change may impact our individual business. In other words, there is no magic wand solution for managing change that works predictably for everybody. Where would the fun in that be?

Change Management and the Transformation of Professional Services Organizations

We’re in the age of both digital disruption and radical innovation, which can cause many professional services firms to cringe at the implications. Why? Because how these firms adapt to change determines their success. Adapting alone to simply fit in with a trend, however, will not be sufficient for this next wave of global technological disruption. So what kinds of changes can be expected? For professional services firms there are two to consider.

Digital Disruption's Impact on Leadership

What elements create the effective leadership skills that are critical to managing digital disruption? Research from IMD suggests that certain leaders are equipped to thrive amidst today’s digital transformations. They possess certain skill sets and sensitivity to their team's and customers' needs and exhibit behaviors that exemplify the nature of Agile leadership: From IMD: “The research revealed that leadership effectiveness in disruptive environments shared many of the same...

Why Collaboration Doesn't Always Work

We live in a networked economy where connections are currency and collaboration and teamwork have become the fundamental tools for today’s knowledge-based professional services firms. The success and rise of the collaborative economy underscores just how critical it is to be able to form and join highly productive teams. “The best team wins” has never been more true, and with digital disruption sitting on our doorstep, we’re collectively poised to move toward the future of work where all of...

The Essentials to Leadership

Being in a leadership role can be a challenge. This blog post will provide tips on how to move from the "weeds of management" to the "light of leadership."

The Seven Most Popular Business Books Today

There are so many business books out there it's hard to choose just one.  Right now, I’m looking for the next  book to read and and did a search on Google for the "Best Business Books of 2017" to see what the best options are. This is what I found.

Organizational Change is Only as Difficult as You Make it

Since the very early days of understanding organizational change, experts have concluded that 70% of the companies attempting organizational change will not achieve their desired goal. That is, they fail.

The Eight Tough Questions to Ask About Your Company's Strategy

One thing about the New Year that we can be sure of is that there will be change. The marketplace, where we work, our own personal goals, and resolutions can put us in a state of flux and unknown. 

GRASP: Five Steps to Present a Compelling Argument

I have spent a number of years working in marketing, strategic planning, and branding and I’ve observed just how critical it is to be able to present one’s point of view and get people to “buy in.”

Brand-Aid: Crafting a Personal Brand Strategy

Selling products and services successfully is totally dependent on how the product or service —the brand— is perceived. Everything about the brand sends a message and creates an impression.

The Essence of Leadership: Five Things to Learn by Teaching Others

Working and existing for many years as a consumer, marketing professional, teacher and writer, I’ve come to the obvious conclusion that I don’t know it all. 

Short Quiz: What Makes Us Happy at Work?

When it comes to the subject of happiness, I’m a willing listener and life-long learner. That’s because happiness is often very elusive for people, especially when it comes to being happy at their job.  

The "Wait" Problem Solved: Five Steps to Reduce Procrastination

In a recent Harvard Business Review article, research identifies seven key characteristics that make a task "procrastination-worthy." Learn how to combat these productivity-blockers and watch your work ethic soar.

Understanding the Relationship Between Company Culture and Brand

In a recent Harvard Business Review article, Denise Lee Yohn discusses the challenges organizations face when trying to establish a brand that is in line with an audience's needs and wants. This blog explores what steps can be taken to ensure your culture, brand, and audience are all in sync. 

Movement Marketing: How to Start a Brand Revolution

Deloitte wanted to understand how brands could create a movement. They interviewed seasoned marketing professionals and reviewed all of the published materials on the subject. The entire article is here.