Gary Szenderski

Gary Szenderski is a branding specialist, internationally acclaimed as an expert on the subject. Mr. Szenderski frequently speaks and writes on the topic of emerging brands and companies in transition. In addition, Gary is a published author, often quoted marketing expert, public speaker and teaches marketing and branding at the University of California in Irvine. You can email Gary at garys@szen.us.

Recent Posts

The Essentials to Leadership

Being in a leadership role can be a challenge. This blog post will provide tips on how to move from the "weeds of management" to the "light of leadership."

The Seven Most Popular Business Books Today

There are so many business books out there it's hard to choose just one.  Right now, I’m looking for the next  book to read and and did a search on Google for the "Best Business Books of 2017" to see what the best options are. This is what I found.

Organizational Change is Only as Difficult as You Make it

Since the very early days of understanding organizational change, experts have concluded that 70% of the companies attempting organizational change will not achieve their desired goal. That is, they fail.

The Eight Tough Questions to Ask About Your Company's Strategy

One thing about the New Year that we can be sure of is that there will be change. The marketplace, where we work, our own personal goals, and resolutions can put us in a state of flux and unknown. 

GRASP: Five Steps to Present a Compelling Argument

I have spent a number of years working in marketing, strategic planning, and branding and I’ve observed just how critical it is to be able to present one’s point of view and get people to “buy in.”

Brand-Aid: Crafting a Personal Brand Strategy

Selling products and services successfully is totally dependent on how the product or service —the brand— is perceived. Everything about the brand sends a message and creates an impression.

The Essence of Leadership: Five Things to Learn by Teaching Others

Working and existing for many years as a consumer, marketing professional, teacher and writer, I’ve come to the obvious conclusion that I don’t know it all. 

Short Quiz: What Makes Us Happy at Work?

When it comes to the subject of happiness, I’m a willing listener and life-long learner. That’s because happiness is often very elusive for people, especially when it comes to being happy at their job.  

The "Wait" Problem Solved: Five Steps to Reduce Procrastination

In a recent Harvard Business Review article, research identifies seven key characteristics that make a task "procrastination-worthy." Learn how to combat these productivity-blockers and watch your work ethic soar.

Understanding the Relationship Between Company Culture and Brand

In a recent Harvard Business Review article, Denise Lee Yohn discusses the challenges organizations face when trying to establish a brand that is in line with an audience's needs and wants. This blog explores what steps can be taken to ensure your culture, brand, and audience are all in sync. 

Movement Marketing: How to Start a Brand Revolution

Deloitte wanted to understand how brands could create a movement. They interviewed seasoned marketing professionals and reviewed all of the published materials on the subject. The entire article is here.

Company Vision: What You See is What You Get

There is a variable that exists in every business venture, but is often misunderstood or overlooked completely - a component that when activated and integrated into a strategic plan produces not only corporate alignment but often a singular competitive edge and point of difference. It's the Vision.

The Importance of Culture in Growing Organizations: Part 2

Last time we looked at  company culture, we discussed how leaders have a direct impact on their organizations. This time, we’ll review other factors that influence how a company’s tribe will perform.

The Importance of Culture in Growing Organizations

A major challenge for most growing organizations involves establishing a healthy and positive company culture. It is extremely difficult to get the entire organization on the same page — learn how to overcome this collaborative challenge with the tips below. 

The Future of Leadership: The Trends You Can't Ignore

Deloitte University Press has recently released their fifth annual report on Global Human Capital TrendsA few weeks ago we unpacked trend number one, this week we’ll focus on what kinds of leaders are for the future of work.