Emergent Path is committed to providing insights, analysis and other resources for services businesses looking to grow and increase profitability.

Between the Lines: Mavenlink CEO Ray Grainger on Empowering Small Businesses

Mavenlink CEO Ray Grainger recently had the opportunity to sit down with host Barry Kibrick of the PBS series Between the Lines. Ray discussed the challenges he has seen in other small to medium-sized businesses that are trying to compete on a larger scale, as well as the challenges he has encountered as an entrepreneur himself — and how he was able to solve them.

Ray’s advice?

  • If you’re an entrepreneur or small business with limited capital, you can still take advantage of technologies and res...

Former COO of Microsoft Robert Herbold on Innovative Excellence in the Workplace

In the latest interview series of Between the Lines with Barry Kibrick, Barry interviews Robert Herbold, former Chief Operating Officer for Microsoft and Proctor & Gamble, and now managing director of the Herbold Group.

Author James Kouzes on the Qualities of Leadership

James Kouzes, author of The Leadership Challenge, shares his thoughts on becoming a leader during his recent interview with Barry Kibrick, host of the PBS series Between the Lines. James discusses many elements of effective leadership, including how to think forward, build trusting relationships, overcome adversity, and inspire enthusiasm.

Engage Your Customers with Remarkable Content: A Q&A with HubSpot CEO Brian Halligan

In this exclusive interview, we talk with HubSpot CEO Brian Halligan, co-author of the bestselling Inbound Marketing: Get Found Using Google, Social Media and Blogs. We talked with Brian about how businesses can use an inbound marketing strategy and create compelling content to attract and engage their prospects and customers.

Myspace CEO Tim Vanderhook on the Entrepreneurial Passion to Succeed

Tim Vanderhook, Myspace CEO and co-founder of global interactive company Specific Media, was interviewed by Barry Kibrick, host of the Emmy Award-winning series Between the Lines with Barry Kibrick. Tim gives us a firsthand account of what it is like to be an entrepreneur, the importance of effective leadership, and the passion required to succeed.

Outcomes to Become Indispensable: A Q&A with Paul Roetzer, CEO of PR 20/20

In this exclusive interview, we talk with Paul Roetzer, author of the bestselling The Marketing Agency Blueprint and founder and CEO of PR 20/20, a Cleveland-based marketing agency. We talked with Paul about why today's service agencies should focus on outcomes over outputs, and how focus on delivering exceptional service creates deeper connections and sustainable relationships with clients.

Transform Your Workplace and Become the CEO of Your Own Destiny

We are proud to feature an interview with Maynard Webb, Chairman of the Board of Yahoo! Mr. Webb was featured on the television series Between the Lines with Barry Kibrick, to discuss why he believes we need a new way to look at business, work and life.

A Q&A with Brant Cooper: Create New Value Through Continuous Learning

In this exclusive interview, we talk with Brant Cooper, a business speaker, advisor and co-author of the New York Times bestseller The Lean Entrepreneur. Brant provides insight on how service firms and small companies can apply the concept of Minimum Viable Product to continuously learn and improve through testing and experimentation.

Before You Market, Consider Your Audience

In marketing there are rarely absolutes, but one thing is certain: the best marketing programs are those that know and speak to their audience with precision. Think about some of the most successful marketing programs. Nike's "Just Do It" and Apple's "Get a Mac" campaigns weren't just using slogans to grab attention, they were successful in identifying and changing the behavior of cultures and communities. Each had a very specific goal, right at the outset, to move the needle. They aimed to infl...

10 Steps to Better Manage Organizational Change

In today’s turbulent times many organizations are considering change. The time comes when you realize that what got you to this point doesn’t work as well as it should. Competitive pressure, market dynamics, lost opportunities and many other factors drive companies and their brands into transition.

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