Mavenlink Introduces M-Bridge Integration & Extensibility Platform

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The cloud has transformed the way businesses operate, making it easier to connect teams and systems that are at the center of companies’ operations. Businesses across every industry are seeking out digital transformation in the hopes that it will provide increased agility and effectiveness. However, in the services industry, these new technologies have mostly hindered progress by creating a hairball of tangled systems and processes.

We talk to hundreds of services firms every month looking for a professional service automation solution, and the one thing most have in common is dealing with this hairball infrastructure. As they describe it, apps added to apps over time has created a situation where people are constantly jumping in and out of a multitude of apps and spreadsheets to operate their businesses. This results in:

  • Process inefficiencies
  • Limited visibility into key metrics and information
  • Less business predictability and confidence
  • Hampered or slow decision-making
  • Suboptimal team productivity

How, then, do we untangle these systems and leverage the cloud to its potential?

Introducing the Mavenlink M-Bridge Integration & Extensibility Platform, which helps align your integration strategy with your business lifecycle. With the platform, businesses can go from a hairball tech stack to a connected one with a core operational system of record.

It’s a services-centric integration and extensibility platform that includes:

  • Pre-built integrations with leading CRMs, ERPs, and other key apps in the services industry tech ecosystem
  • Management console so users can easily monitor and manage integrations connected to Mavenlink
  • Developer tools, which include interactive API documentation and a style guide
  • Mavenlink API - with Mavenlink’s API-first approach, this API enables uber-extensibility

Integrations strategies differ from organization to organization. We designed the Mavenlink M-Bridge Integration & Extensibility Platform to adapt to each service organization’s way of operation. The platform’s features support connecting, extending, customizing and allowing for services organizations to integrate their Operational System of Record (Mavenlink) with their other systems of record (CRM & GL).

Many companies build their web application, then build an API for third party integration. They see it as two channels: one web channel, and one API channel. This results in an "artificial API" that wasn't properly battle-tested during design. Mavenlink’s approach is to build the API first, then build your web application on top of it. This forces you to design an API and use it for your own app, which will result in a more "real world" and developer-friendly API.

The platform already includes pre-built integrations with some the leading CRMs, ERPs, and other key apps in the services technology ecosystem, such as Salesforce, Slack, NetSuite, and Quickbooks.

To learn more about the importance of integrations, download our ebook.

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