Determining the right marketing needs for your organization requires a balance of different considerations: size, cost, and tacit industry knowledge. This is why it is often a difficult decision for marketing execs to find the precise solution for their department. Should you hire employees and bring them in-house, or use a specialized, independent workforce?
According to a Harvard Business Review article, 53% of surveyed marketing execs plan to outsource their marketing, but is it the right thing to do for you or your business? To discover whether it's better to hire a full-time, in-house marketing team or to contract those tasks to another firm, follow the chart above.
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Did your company hire or contract your marketing department? Or are you part the marketing department? Let us know your thought process when hiring or marketing your services.