Professional services organizations (PSOs) are one of the most important teams within a growing organization. Traditionally known as the implementation arm of a technology company, PSOs can be a means to creating and sustaining terrific client relationships, or they can become bottlenecks in services delivery.
Picture this: You work at a technology company experiencing tremendous growth. You run a services department. Sales are up, your team has lots to deliver, and marketing generates thousands of leads per month. The only catch? Clients are coming to you with projects you can’t deliver on — and the expectation you will.
Illustration by E3 Art Director Bartholomew Fish
Because marketing is such a powerful and under appreciated tool to influence the success or failure of sales and customer retention, the marketing industry has a habit of forgetting just how critical the sales call or meeting is to the deal. Make no mistake, it doesn’t matter how well you’ve conveyed your brand prior to your first person-to-person interaction, you...
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Why is it important for business owners and entrepreneurs to hire experts to handle the things that they either don’t have time for or don’t understand?
- To accelerate the time it takes to transform your vision into reality
- Because applied knowledge is power – many people think knowledge is power but only when you do something with that knowledge does it have power. How many times have you seen a product in a store or advertised on TV or the radio and said – I thought of that 2 years ago – but...
Social media is a double-edged sword. On the one hand, it can be a great way for businesses to promote their brand and build customer loyalty. On the other hand, it exposes corporate networks to cyber security risks, especially when users don't use strong passwords.
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QuickBooks project management and flow streamlined in the best way. - Krystlyn Giedt, Executive Director of Everything We Do of Even Design ”Mavenlink is amazing. Its QuickBooks project management and flow streamlined in the best way.” - Krystlyn Giedt, Executive Director of Everything We Do of Even Design
[This is a guest post by Fred Spring, Co-Founder & CIO of 98 To Go. 98 To Go is an inbound marketing agency which creates optimized content for businesses on a consistent basis. This work gets results by attracting target customers and search engines so that organic traffic increases dramatically and then we help turn these additional visitors into leads by creating engaging calls-to-action.]