John Reese

Named one of the 2016 50 Best Digital Marketers to Follow by UsabilityTools, John Reese is senior vice president of marketing at Mavenlink, and a 20-year veteran of the technology industry with a particual emphasis marketing and selling B2B software and services. Follow John on Twitter @ReeseSup
Find me on:

Recent Posts

Surveys Said: Agencies Need a New Approach to Compete

How marketers can use statistics from both surveys, to examine ways in which marketing services organizations can better position, compete, and gain market share in this increasingly challenging environment, writes, John Reese, Senior Vice President of Marketing at Mavenlink.

Three Keys to Building Relationships With B2B Content Marketing

I remember working on a digital content marketing campaign years ago. We were reviewing a couple new pieces with one of our content creators, and it struck me that it wasn’t clear which personas the pieces were targeting. I realized then that we may have fallen into the trap of publishing content for the sake of publishing content. That moment was a wake-up call for our team: Good B2B content marketing can be a powerful tool, but only when it’s used in the right way. There is no magic...

What the Numbers Say About Mobile’s Place in B2B Marketing

The history of business-to-business (B2B) marketing is a brief but winding one. Beginning as early as the 1920s, companies created targeted advertising in trade publications, urging other companies to purchase their wares. Mail-order catalogs followed these advertisements; and, eventually, enabled by the internet, today’s demand-generation marketing funnels arrived, ready to absorb website traffic and hopefully leave behind business leads.

4 Tips for Conquering Resource Management

For those leading a Professional Services organization today, it may come as no surprise that seven of the top ten business challenges that peers expressed in the 2018 State of Professional Services report are linked to the topic of resource management. Another recent professional services industry study conducted by market research firm, Research Now in conjunction with Mavenlink, found similar results with the challenges of “forecasting resource demand” and “managing unplanned change”...

Is this the New Model for Services Organizations?

A leader of one of the world’s largest agency conglomerates, one that includes Leo Burnett, Saatchi and Saatchi, Razorfish, and Sapient, recently made news with a bold statement.