To Compete, CIOs Must First Build Trust
Most of us grew up with our parents telling us not to get into strangers’ cars. Today, we regularly open ridesharing apps on our phones and willingly ask strangers to drive us places. Ridesharing apps can track where we are during our ride, who our driver is, and even allow us to send our route and estimated time of arrival to friends. This interaction—which essentially amounts to hitchhiking—is made possible because technology facilitated instantaneous trust building within a transaction where...