In The News, Strategy

Dreamforce 2016: Sessions You Can’t Miss


Are you attending Dreamforce this year? If so, you will be in good company with more than 130,000 like minded professionals registered to attend. Not to mention another 200,000 that will attend virtually. With that turn out, it's no wonder Dreamforce is one of the most influential events in the tech industry. Every year new products are announced, trends set, and new ideas emerge. It’s truly one of the most important events in the industry.

However, with more than 2,000 sessions, choosing the right ones can be intimidating. To help you make the most out of your experience, we’ve compiled a list of some of the best sessions for the professional services industry. Sign up for these sessions to gain knowledge, connections, and memories. And of course don’t forget to visit us at Dreamforce booth 302!

Tuesday, October 4, 11:00 AM - 12:00 PM
Hilton San Francisco Union Square Hotel, Grand Ballroom B

Join us as our industry thought leaders Peter Coffee, VP for Strategic Research at Salesforce, Kevin Bandy, Chief Digital Office at Cisco, and Dion Hinchcliffe, Chief Strategy Officer at 7Summits, Inc. & ZDNet discuss emerging and digital technology trends and how they are driving transformation, innovation and are shaping the future of business. In addition, Kevin will be sharing the latest research that Cisco and IMD Business School are doing on Digital Business Transformation.

Tuesday, October 4, 11:00 AM - 12:00 PM
Yerba Buena Center for the Arts, Yerba Buena Theater

In this Dreamtalk, George Colony the Founder, Chairman, and CEO of Forrester Research and one of the most influential thought leaders in the world of business and technology and Tom Davenport one of the world’s Top 25 Consultants' and a Babson University professor and author of Competing on Analytics and Big Data at Work, will discuss how the Age of The Consumer has transformed expectations and how to Make Customer-Facing Processes (More) Intelligent. Customer-facing processes like sales, marketing and service have been the focus of increasing amounts of technology, but they could still become substantially more intelligent.

Tuesday, October 4, 12:30 PM - 1:10 PM
Moscone West, 2006

10 years and 4 million installs later, AppExchange is the world's leading business app marketplace with everything you need to extend Salesforce to every department and industry. Whether you have been using AppExchnage for 10 years or haven't installed your first app, you won't want to miss this session. We'll unveil the newest AppExchange features, including improvements to make it even easier to find and install apps. You'll also hear from top AppExchange customers and learn which apps are making a huge difference. Over 80% of Salesforce customers are using AppExchange apps and you should too.

Tuesday, October 4, 4:00 PM - 5:00 PM
Hilton San Francisco Union Square Hotel, Grand Ballroom B

Join us to hear from Salesforce futurist Peter Schwartz on some key technology trends shaping the future of business. Systems of intelligence giving context to every business process, the dynamic future of work, and the move from personal to intimate computing.

Thursday, October 6, 11:00 AM - 11:20 AM
San Francisco Marriott Marquis Hotel, CRM Outfitters Theater North

What are high performing services organizations doing differently in 2016? A lot. While professional services are increasingly a driver of business and industry growth, these organizations are also experiencing intense pressures on their business models - a shift to shorter project-based work, compressed delivery timelines, greater client expectations, and tighter margins. Today, you need a new strategy to grow and scale confidently or risk getting left behind. Join us as Roger Neel, the CTO and co-founder of Mavenlink, shares success stories of innovative companies that are leveraging the power of Mavenlink + Salesforce + Wave for Professional Services to improve the visibility, predictability, and profitability of client engagements.

Thursday, October 6, 11:30 AM - 12:10 PM
InterContinental San Francisco Hotel, InterContinental Ballroom C

A flood of real-time data and ever more powerful analytic tools, including AI, are creating an opportunity to re-think business models at a fundamental level. Join us to learn how rather than simply using this new technology to cut costs and speed up activities in existing business models, the winners will be the companies that evolve their business models rapidly to more effectively capture the economic value that these technologies can generate.


Wednesday, October 5, 9:00 AM - 10:00 AM
Yerba Buena Center for the Arts, Yerba Buena Theater

It once took Fortune 500 companies an average of 20 years to reach a billion-dollar valuation. Disruptive start-ups now reach that milestone four years or less, while displacing long time incumbents and reshaping the business landscape. How are these start-ups working with customers to disrupt industry goliaths? Hear from four disruptive start-up CEOs about how they're blazing new trails to connect to customers in a whole new way, leveraging the latest technology to fuel rapid growth, and ultimately shape the future of the world with Fortune moderator Pattie Sellers. Panelists include Payal Kadakia (ClassPass), Philip Krim (Casper), Tracy Young (PlanGrid), and Linden Tibbets (IFTTT).

Wednesday, October 5, 1:00 PM - 3:00 PM
Moscone North, Moscone North Hall D

Join Marc Benioff and industry giants to see the future of customer engagement. Marc will highlight how innovative companies are using the cloud, mobility, IoT and artificial intelligence to achieve new levels of success with connecting with their customers. Salesforce will showcase new products and technology like Einstein that will dramatically change how employees across sales, service, marketing & IT perform their jobs and engage with customers. Seating in the Main Keynote is limited. Attendees will be seated first-come, first-served. The keynote will be broadcast at locations throughout the Dreamforce Campus.

Wednesday, October 5, 4:00 PM - 5:00 PM
Yerba Buena Center for the Arts, Yerba Buena Forum

Back by popular demand, we're excited to hold the True to the Core Customer Forum again this year. Join us to hear from Salesforce's Co-Founder Parker Harris, about how we are investing in our core products, from contacts and tasks, to sales teams and configuration. Join us for this open forum with the product leaders at Salesforce and your most passionate fellow customers.

Wednesday, October 5, 5:00 PM - 6:00 PM
Moscone North, Moscone North Hall D

Melinda Gates earned a bachelor’s degree in computer science and an MBA from Duke University before beginning her career as a product manager at Microsoft. As a global advocate for women and girls, she is dedicated to empowering more women and girls to become tech innovators. Join Melinda and Robin as they discuss the state of women and girls around the world, how to meaningfully give back, and what we can be doing to increase diversity in tech – and why we all stand to benefit from it.

Thursday, October 6, 3:00 PM - 4:00 PM
Moscone West, Keynote Room, Level 3

AI is the next great technology disruption transforming how we live and work, and Salesforce Einstein is the first comprehensive AI platform for CRM. Join John Ball, GM of Salesforce Einstein, along with some of Salesforce's most innovative customers, to see how they're getting smarter and more predictive about their customers.

And more advice:

Keynotes are a first come, first served. However, most sessions require you to enroll. Sessions get booked fast! If you are unable to book a session, don’t worry, you still might get in. Dreamforce allows 75% of the seating for that session to be reserved. The remaining 25% is left open for walk-ins. Our advice? Show up early and stand in the “stand by” line. Some sessions are far and the journey will be crowded, make sure you have enough time to get from one area to the next.

If all else fails, check to see if your session will be streamed live.