Meet a Maven

HubSpot Certified and All Around Mavenlink Aficionado: Meet Mike R.


If Mavenlink had a mascot, it would likely be Mike Rizzo. In addition to managing content creation and data through our marketing automation platform HubSpot, Mike’s unofficial job is also Mavenlink advocate. Most Mavens around the office know that Mike is the go-to guy for Maven gear and more. (Stickers? He’s got them. Mavenlink stationary? Done. Pens? Of course.) Having recently celebrated his one year anniversary here, we are excited to feature Mike as May's Maven (a Mayven, if you will).

Your Name:

"Misterizzo" aka Mike Rizzo

Your role and department at Mavenlink?

My role? Do-er of many things related to technology and marketing. My title? Marketing Manager.
Department, you guessed it: Marketing.

How would you describe what you do at Mavenlink?

I spend most of my days in the world of marketing technology and the majority of that time is spent working in our marketing automation tool, HubSpot.

My job is to leverage and optimize data to inform strategic CTAs (Calls-to-Action), as well as provide content delivery to our visitors and customers — all depending on their relationship to us.

For example, if you're a first-time visitor, we might want to help you learn about what Mavenlink does, what our product offers, and so on. We can do this by showing you CTAs  that drive you to something like "Best Practices for Effective Project Management." On the other hand, if you're more experienced with Mavenlink and have already signed up to try our product, we might show you a CTA that directs you to more in-depth information, like learning how to leverage APIs for your business.

Tools of your trade?

My favorite tools (in no particular order) are:

  • Mavenlink
  • HubSpotMeetAMaven-Definition
  • Twitter
  • Adobe Creative Cloud
  • Balsamiq Mockups
  • Sublime Text Editor
  • Slack
  • Skype
  • Google Analytics
  • Google Sheets / Google Docs / Google Slides
  • Google Play (ok it’s not a tool, but it keeps me focused)

I have all of these open all day.

Who or what brought you to Mavenlink?

Karen Morris brought me to Mavenlink. I was actively looking for a new role in Marketing Technology (preferably for a SaaS company) and Karen brought me in for an interview. Lucky for me they thought I was a good fit!

The decision to join Mavenlink was the best (and easiest) career move I have made so far. I have never worked at a company with as much positive energy and momentum as Mavenlink; it’s a one-of-a-kind place to be. I think anyone hired here is extremely fortunate to work for Mavenlink.

Most memorable part of the interview process?

The moment our CEO, Ray Grainger, shared the company vision. For those of us who are lucky enough to know about it, it makes working for (and using) Mavenlink a very exciting exeperience.

Why was it easy to say “yes” to working here?

Everyone at Mavenlink is ready to achieve success, but in more ways than just personal success. Every person here is passionate about what Mavenlink stands for and they are passionate about helping businesses all over the world find success using the tools we are creating.

How has Mavenlink changed since you started?

We've grown tremendously. I don't know what "number" I was as a hire, but I can tell you that we have probably doubled in size since I started. Even with the growth we have somehow found a way to keep the culture fun and focused. Since I started, we’ve added 22,000 square feet of new office space filled with a few things that keep it fun, like our shuffleboard table, ping pong table, bean bags, and walking workstations!

Mavenlink Culture Collage

The best part about working here?

Working here. Getting up to come to work isn’t a “job.” That’s one thing my stepfather always told me: “Find a job that’s fun for you. That way when you get up to go to work it doesn’t feel like a chore.” I have found that here.

The best or most interesting job you had in your past?

I really loved working for Chick's Sporting Goods. For those of you who don't know, California retail store "Chick's Sporting Goods" was purchased by "Dick's Sporting Goods.”

"The decision to join Mavenlink was the best career move I have made so far. I have never worked at a company with as much positive energy and momentum."

… now that you have had your laugh.

It was an awesome experience. I was there for six and half years. I worked my way up from stock-boy to Team Sales Lead. I had a set of clientele I was responsible for and I loved helping them. I recall many times when I would step out of my college courses to take a phone call for a client looking to order three dozen pairs of red baseball socks and matching belts (apparently I thought work was more important than my education).

In the end, I was able to go through a merger and acquisition period that really opened my eyes to the business side of retail. I was in business school at the time, so that experience ended up being priceless for me.

Which city reigns supreme: Irvine or San Francisco?

I have to say Irvine. I work here, I grew up here … and it's warmer here.

Any other interesting things about yourself that the world should know?

I am now and always have been a big computer nerd. I built my first PC when I was 15 — not like soldering the parts together, but buying computer parts and connecting them — so I could play bigger and better games.

I once reached the #1 Ranking on Starcraft III in the platinum division … then I stopped because I realized how much it was consuming me (this was before e-sports were so popular).

For those of you who want to play video games with me, I love Heroes of Newerth (HoN).


If you liked this interview, read more like it here and here. Interested in becoming a Maven and working alongside Mike? Explore our Careers page.

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