Marketing Team Runs with Agency Efficiency Thanks to Project Management Software:
“Mavenlink has completely transformed how we manage our department’s workflow. We can now see a clear path thanks to the increased accuracy of our work capacity views. This allows us to better estimate personnel needs.” – Ben White, Marketing Production Specialist
Pearl Marketing Group is an embedded marketing team for a company that specializes in insurance, auto, technology industry and more. The marketing team handles dozens of projects on a weekly basis. Projects include advertising strategy, copy, design, digital analytics, and many other campaign components.
Pearl Marketing Group takes on approximately 120 new projects every month!
Recently, Pearl Marketing Group switched to Mavenlink for its project management needs. It left behind:
- Paper marketing requests
The goal of switching was to unify processes, so the marketing group could scale up to meet their increasing demands. They saw immediate ROI, including:
- Increased utilization by 25%
- Consolidated from 3 systems to 1
- Achieved clear view of departmental workload and capacity
- Facilitated team members' task prioritization
- Automated communications to ensure proper workflow sequencing