The history of business-to-business (B2B) marketing is a brief but winding one. Beginning as early as the 1920s, companies created targeted advertising in trade publications, urging other companies to purchase their wares. Mail-order catalogs followed these advertisements; and, eventually, enabled by the internet, today’s demand-generation marketing funnels arrived, ready to absorb website traffic and hopefully leave behind business leads.
Global research and consulting organization Service Performance Insight (SPI) Research recently published their 2019 Professional Services Maturity™ Benchmark, providing services businesses with critical insights and the trends shaping the industry.
The services industry saw many changes and trends across 2018 – some expected and others surprising. The ability to predict what 2019 will bring for services organizations can help prepare for the year ahead, but looking back on 2018 is equally important.
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Firm Replaced Basecamp, ClickTime, and Spreadsheets with Mavenlink.
A leader of one of the world’s largest agency conglomerates, one that includes Leo Burnett, Saatchi and Saatchi, Razorfish, and Sapient, recently made news with a bold statement.
Because Swag Water Bottles Are So 2015 ...
You’ve won the deal and now it’s time to celebrate your new client relationship. It can be a hard choice deciding what to get your new client. How much money do you spend? Do you get perishables? Do you buy something for your primary contact or pick something the whole team can enjoy?