Mavenlink Blog

What the Numbers Say About Mobile’s Place in B2B Marketing

The history of business-to-business (B2B) marketing is a brief but winding one. Beginning as early as the 1920s, companies created targeted advertising in trade publications, urging other companies to purchase their wares. Mail-order catalogs followed these advertisements; and, eventually, enabled by the internet, today’s demand-generation marketing funnels arrived, ready to absorb website traffic and hopefully leave behind business leads.

4/17/19 7:30 AM in: Marketing, Agency, Strategy

SPI Professional Services Maturity™ Benchmark Insights with Jeanne Urich

Global research and consulting organization Service Performance Insight (SPI) Research recently published their 2019 Professional Services Maturity™ Benchmark, providing services businesses with critical insights and the trends shaping the industry.

4/2/19 7:30 AM in: Interview, Resource Management, Agency

Trends for the Services Industry in 2019

The services industry saw many changes and trends across 2018 – some expected and others surprising. The ability to predict what 2019 will bring for services organizations can help prepare for the year ahead, but looking back on 2018 is equally important.

1/8/19 7:30 AM in: Project Management, Resource Management, Agency

Join Us At HubSpot's Digital Agency Day 2018!

Want to connect with 10,000+ agency professionals to learn from agency owners, thought leaders and agency consultants about agency growth, trends and strategy?

5/15/18 10:57 AM in: Agency

Swift Trust in the Gig Economy

There’s growing evidence that recent growth in U.S. employment has been almost totally the result of an increase in part-time and freelance work. A startling analysis by economists Lawrence Katz of Harvard University and Alan Krueger at Princeton University, reported by Dan Kopf in Quartz, lays out a stark reality:
1/10/17 1:36 PM in: Project Management, Leadership, Agency

Marketing Agency Improves On-Budget Delivery by 100%

Firm Replaced Basecamp, ClickTime, and Spreadsheets with Mavenlink.

10/12/16 6:00 AM in: Case Studies, Marketing, Success Story, Agency

Is this the New Model for Services Organizations?

A leader of one of the world’s largest agency conglomerates, one that includes Leo Burnett, Saatchi and Saatchi, Razorfish, and Sapient, recently made news with a bold statement.

8/31/16 9:17 AM in: In The News, Project Management, Agency

10 Great Client Gift Ideas

Because Swag Water Bottles Are So 2015 ...

You’ve won the deal and now it’s time to celebrate your new client relationship. It can be a hard choice deciding what to get your new client. How much money do you spend? Do you get perishables? Do you buy something for your primary contact or pick something the whole team can enjoy?

8/22/16 6:00 AM in: Agency, Strategy

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