How marketers can use statistics from both surveys, to examine ways in which marketing services organizations can better position, compete, and gain market share in this increasingly challenging environment, writes, John Reese, Senior Vice President of Marketing at Mavenlink.
I remember working on a digital content marketing campaign years ago. We were reviewing a couple new pieces with one of our content creators, and it struck me that it wasn’t clear which personas the pieces were targeting. I realized then that we may have fallen into the trap of publishing content for the sake of publishing content. That moment was a wake-up call for our team: Good B2B content marketing can be a powerful tool, but only when it’s used in the right way. There is no magic...
Mavenlink Wins Two Gold Stevie Awards in Product Categories and a Bronze Stevie for Outstanding Customer Service
Mavenlink is proud to announce that it has won the 2019 American Business Awards Gold Stevie Awards for Best Project Management Solution and Best Application Programming Interface. Mavenlink also won a Bronze Stevie Award for Customer Service Department of the Year.
The history of business-to-business (B2B) marketing is a brief but winding one. Beginning as early as the 1920s, companies created targeted advertising in trade publications, urging other companies to purchase their wares. Mail-order catalogs followed these advertisements; and, eventually, enabled by the internet, today’s demand-generation marketing funnels arrived, ready to absorb website traffic and hopefully leave behind business leads.
When the customer is ready, the message will appear, or maybe it “should” appear. So says a recent research study prepared by Bain and Company. They interviewed 1700 marketing executives globally in both consumer and business-to-business industries. The goal of the research was to determine what the leaders were doing that the laggards were not. The answer is simply a matter of timing.Time for a Change
Selling products and services successfully is totally dependent on how the product or service —the brand— is perceived. Everything about the brand sends a message and creates an impression.
Your best product is your people. Delivering great work to your clients depends on the team that helps you get there. It's your job to keep them inspired and engaged. Luckily, there have been many great, famous leaders before us from whom we can borrow inspiration. Make a resolution to kick off your Monday meetings with one of these inspirational teamwork quotes each week of the year!
The holiday season is in full effect as we hover somewhere between Thanksgiving and Christmas. Businesses are not immune to the holiday stress that seems to spread over most people during the season. Some businesses are frantically preparing for holiday sales, increased demand, and a dramatic increase in revenue. Other companies, on the other hand, struggle to identify the best ways to leverage the holiday season to close deals at the year-end. To ease the pain of planning marketing...
Firm Replaced Basecamp, ClickTime, and Spreadsheets with Mavenlink.
Mavenlink has partnered with HubSpot to bring your agency two new and exciting ebooks this year. These two ebooks will improve your approach to both clients and talent. Get the scoop on the 2016 marketing agency trends you can’t ignore with two quick downloads.
For many people, a new year means a new you. Use this January's new year timing as to set the stage all year for better time tracking.
Paid time off (PTO) has significant implications for any business generating revenue through billable hours. The biggest PTO implications come during peak vacation periods, when people take most of their time off. On paper it would be ideal if each employee takes an average of 1.8 days’ vacation per month. That would be easy to plan and forecast. You would have no problem estimating revenue and expenses per month.
In the reality, however, your employees probably take their time off in...
Never be the person in the office who has to Google your team's project and financial terms. Here is every project and financial management term you will ever need to use.
Today, the workforce has changed. People no longer go to offices and sit at desks. More and more often, they go to coffee shops, they sit at the kitchen counter, and sometimes they work from remote destinations while carrying their own personal hotspots. People, especially talented contractors and sub-contractors, work from all over. Your ability to deliver projects to clients depends on having a trusted network of talented individuals from all over, who want to work for you.