In 2020, Marketers Must Keep Their Eyes on the Ball

In 2020, marketers may find themselves learning a thing or two from sports teams. In this article, Jen Dodos explains how marketers can get their houses in order, maximize what they have, and keep their eye on the ball for a successful year.

When it comes to planning for the year ahead, we marketers are often inundated with lists of technologies to buy or processes to implement. While some of these suggestions can be useful, I think that in 2020, we should get back to basics. For the sports...

Is It Time to Rethink Corporate Websites — Again?

The corporate website is evolving. Where once it was the center of the digital marketing universe, today there are a half-dozen other channels, each with its specific purpose. This article by Jennifer Dodos, Director of Marketing Communications at Mavenlink, discusses, how the corporate website fits into the current and future digital marketing landscape and how marketers can adapt to a changing environment.

In an Increasingly Competitive Market, Professional Services Firms Need a Focused Approach

According to the Bureau of Labor Statistics, the professional and business services is one of the fastest-growing segments in the industry. As a result, services organizations are clamoring to adapt to meet the needs of both their clients and the rapidly evolving spectrum of services for project-based work.

Surveys Said: Agencies Need a New Approach to Compete

How marketers can use statistics from both surveys, to examine ways in which marketing services organizations can better position, compete, and gain market share in this increasingly challenging environment, writes, John Reese, Senior Vice President of Marketing at Mavenlink.

Three Keys to Building Relationships With B2B Content Marketing

I remember working on a digital content marketing campaign years ago. We were reviewing a couple new pieces with one of our content creators, and it struck me that it wasn’t clear which personas the pieces were targeting. I realized then that we may have fallen into the trap of publishing content for the sake of publishing content. That moment was a wake-up call for our team: Good B2B content marketing can be a powerful tool, but only when it’s used in the right way. There is no magic...

Mavenlink Wins Two Gold Stevie Awards in Product Categories and a Bronze Stevie for Outstanding Customer Service

Mavenlink is proud to announce that it has won the 2019 American Business Awards Gold Stevie Awards for Best Project Management Solution and Best Application Programming Interface. Mavenlink also won a Bronze Stevie Award for Customer Service Department of the Year.

What the Numbers Say About Mobile’s Place in B2B Marketing

The history of business-to-business (B2B) marketing is a brief but winding one. Beginning as early as the 1920s, companies created targeted advertising in trade publications, urging other companies to purchase their wares. Mail-order catalogs followed these advertisements; and, eventually, enabled by the internet, today’s demand-generation marketing funnels arrived, ready to absorb website traffic and hopefully leave behind business leads.

Timing is Everything: Keys to Successful Marketing Performance Measurement

When the customer is ready, the message will appear, or maybe it “should” appear. So says a recent research study prepared by Bain and Company. They interviewed 1700 marketing executives globally in both consumer and business-to-business industries. The goal of the research was to determine what the leaders were doing that the laggards were not. The answer is simply a matter of timing.Time for a Change

Brand-Aid: Crafting a Personal Brand Strategy

Selling products and services successfully is totally dependent on how the product or service —the brand— is perceived. Everything about the brand sends a message and creates an impression.

52 Inspirational Teamwork Quotes for Every Week of the Year

 

Your best product is your people. Delivering great work to your clients depends on the team that helps you get there. It's your job to keep them inspired and engaged. Luckily, there have been many great, famous leaders before us from whom we can borrow inspiration. Make a resolution to kick off your Monday meetings with one of these inspirational teamwork quotes each week of the year!

The Perfect Holiday Checklist for Your December Marketing Campaign

The holiday season is in full effect as we hover somewhere between Thanksgiving and Christmas. Businesses are not immune to the holiday stress that seems to spread over most people during the season. Some businesses are frantically preparing for holiday sales, increased demand, and a dramatic increase in revenue. Other companies, on the other hand, struggle to identify the best ways to leverage the holiday season to close deals at the year-end. To ease the pain of planning marketing...

Marketing Agency Improves On-Budget Delivery by 100%

Firm Replaced Basecamp, ClickTime, and Spreadsheets with Mavenlink.

2016 Marketing Agency Trends: Two Ebooks You Can’t Afford to Ignore

Mavenlink has partnered with HubSpot to bring your agency two new and exciting ebooks this year. These two ebooks will improve your approach to both clients and talent. Get the scoop on the 2016 marketing agency trends you can’t ignore with two quick downloads.

Here’s How to Avoid the Top 10 Mistakes Most Growing Agencies | Webinar

Getting People to Actually Track Time | Mavenlink Tips

For many people, a new year means a new you. Use this January's new year timing as to set the stage  all year for better time tracking.