The services industry is experiencing new types of pressures that are changing businesses around the world. In this blog series, we will examine the six major pressures facing services firms today, their causes, and how you can successfully respond.
The history of business-to-business (B2B) marketing is a brief but winding one. Beginning as early as the 1920s, companies created targeted advertising in trade publications, urging other companies to purchase their wares. Mail-order catalogs followed these advertisements; and, eventually, enabled by the internet, today’s demand-generation marketing funnels arrived, ready to absorb website traffic and hopefully leave behind business leads.
I often ask in my presentations on project management a question of the audience; “How many of you get to choose the projects that you manage?”
We have written here many times how pronounced the digital revolution has been and its impact on professional and creative services firms. We’ve referenced articles and research on transformation and the agents of change that have been manifested in what most would agree is a disruptive landscape and industry that is struggling to stay current with today’s most sophisticated best practices. There continues to be much said on the nature of disruption and debate over what are the best...
The Gig Economy is growing, quickly. Many employees that once worked full-time jobs have opted out for a more independent and fluid role in today's contract workforce. Gig work is on the rise, and this blog discusses the challenges associated with managing contract workers as opposed to full-time employees.
In our most recent report, Mavenlink and ResearchNow joined forces to survey over 300 executives across a diverse range of industries to understand how on-demand workers are changing the way we do business. The research confirms that businesses in every sector are adapting to the reality of a gig economy.