Service Firm Pressures: Increased Competition

The services industry is experiencing new types of pressures that are changing businesses around the world. In this blog series, we will examine the six major pressures facing services firms today, their causes, and how you can successfully respond.

What the Numbers Say About Mobile’s Place in B2B Marketing

The history of business-to-business (B2B) marketing is a brief but winding one. Beginning as early as the 1920s, companies created targeted advertising in trade publications, urging other companies to purchase their wares. Mail-order catalogs followed these advertisements; and, eventually, enabled by the internet, today’s demand-generation marketing funnels arrived, ready to absorb website traffic and hopefully leave behind business leads.

Learning to Say Yes to the Right Projects

I often ask in my presentations on project management a question of the audience; “How many of you get to choose the projects that you manage?”

How to Transform Your Mindset in Today's Digital Revolution

We have written here many times how pronounced the digital revolution has been and its impact on professional and creative services firms. We’ve referenced articles and research on transformation and the agents of change that have been manifested in what most would agree is a disruptive landscape and industry that is struggling to stay current with today’s most sophisticated best practices. There continues to be much said on the nature of disruption and debate over what are the best...

60 Quotes to Inspire Collaboration in the New Year

Many startups have been transformed into some of the most impressive and admired brands today due to hard-working and cohesive teams. Seldom has anything of greatness been the result of a solo effort.

GRASP: Five Steps to Present a Compelling Argument

I have spent a number of years working in marketing, strategic planning, and branding and I’ve observed just how critical it is to be able to present one’s point of view and get people to “buy in.”

15 Unique Ways to Give Back This Holiday Season 

The holidays are a great time to give back to those less fortunate. Take a moment to perform a small act of kindness before the new year comes around! There are tons of different ways that you can give back this holiday season, below are just 15 unique ideas! 

The White-Collar Gig Economy [Infographic]

Our most recent research report highlights the dramatic transformation occurring in today's economy—the shift to contract work. The infographic below will introduce the concept of the growing white-collar gig economy and the four trends driving this shift.

The Problem with Today's Tech Stacks

Services organizations have been historically underserved by technology and it's time for a change. This blog uncovers the challenges faced by service organizations looking to scale during the age of digital transformation. 

Introducing the Services-Centric Tech Stack

Welcome to the digital age, where technology is the central axis of our world and applications allow us to do things that were previously unimaginable. This new era has moved the pace of innovation forward at a blistering rate. Businesses are required to adopt new technology or risk getting left behind. 

Uncovering the Challenges Associated with Managing Contract Workers

The Gig Economy is growing, quickly. Many employees that once worked full-time jobs have opted out for a more independent and fluid role in today's contract workforce. Gig work is on the rise, and this blog discusses the challenges associated with managing contract workers as opposed to full-time employees.

Understanding the Relationship Between Company Culture and Brand

In a recent Harvard Business Review article, Denise Lee Yohn discusses the challenges organizations face when trying to establish a brand that is in line with an audience's needs and wants. This blog explores what steps can be taken to ensure your culture, brand, and audience are all in sync. 

The Gig Economy Demands Expert-Level Contractors

The emergence of a flexible and liquid workforce is changing how businesses can innovate for the future. A major trend of the gig economy is the growing demand for expert level (rather than entry level) contractors and freelancers. 

The Secret to Success: Leverage the On-Demand Workforce

In our most recent report, Mavenlink and ResearchNow joined forces to survey over 300 executives across a diverse range of industries to understand how on-demand workers are changing the way we do business. The research confirms that businesses in every sector are adapting to the reality of a gig economy.

Introduction to the White-Collar Gig Economy

Our most recent research report highlights the dramatic transformation occuring in today's economy—the shift to contract work. This blog will introduce the concept of the growing white-collar gig economy and the four trends driving this shift.